Backing the Women Who Turn Into the Storm
Our job is results: tuition paid, websites launched, memories made.
Who We Are
Brave, Rural, and Fully Backed
We invest in brave and strong rural women through Small Business Marketing Grants, Love Bomb Grants, and No-GPA-Required Scholarships.
We value those who are brave in every single moment. Doing the hard thing. Even when that hard thing is sometimes rest.
2025 By the Numbers: $46,200 to 23 Women
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$30,200
Love Bomb Grants for 11 women
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$11,000
No-GPA-Required Scholarships for 11 students
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$5,000
A Small Business Marketing Grant for one business
When a storm arises - literally or figuratively - we have an opportunity to run, or lean into it.
Bison do what any of us hope we’d do it in that situation — they face the storm.
While the others — elk, deer, moose, et al. - run, bison turn into the storm. And in doing so, they’re in midst of the storm for less time than those who are running with it.
The Rural Gone Urban Foundation supports brave and strong women. Those who turn into their storms. Those who refuse to backdown from a challenge.
What We Fund: Three Ways We Back Rural Women
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Love Bomb Grants
For rural women with any cancer diagnosis, a Love Bomb grant pays for memories with the people they love: a trip, family photos, a milestone worth celebrating. It doesn't cover bills, on purpose.
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No-GPA-Required Scholarships
Grades tell part of the story. We look at work ethic, leadership, initiative, and need, then mail the check straight to the student.
High school seniors, undergrads, and grad students.
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Small Business Marketing Grants
We fund marketing assets that help rural women-owned businesses compete and scale. Websites. Branding. Strategy. Advertising. We do not fund overhead. We fund visibility.
When the good die young, we only share their highlight reel.
Good thing our founder, Brooke Clay Taylor, is only medium good.
After kicking cancer to the curb when her daughter was a newborn, Brooke Clay Taylor confronted an expiration date, yet again, two years later. Amid the chaos of a cancer diagnosis, and amidst grappling with becoming a cancer patient once more, her greatest concern centered on the lessons she might not be able to impart to her daughter.
Recognizing the importance of highlighting the full spectrum of life's seasons, especially the challenging ones, Brooke launched the Rural Gone Urban Foundation, which celebrates brave and strong rural women.
Today, Brooke serves as the Foundation’s president and acting executive director while also running a successful rural-based consulting agency, raising her family, and tackling active cancer treatment.
