Rural women do not need saving.
They need backing.
The Rural Gone Urban Foundation invests in brave, capable women who live and work beyond city limits. We fund scholarships. We fund marketing assets for small businesses. We fund direct financial support for women navigating cancer treatment.
So if you’re a woman who’s been knocked down, underfunded, or told you can’t? Yes you can, and here’s a little money to prove it.
What We Fund
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Scholarship Program
We award scholarships to passionate women whose transcripts may not tell the whole story. We look for hustle, initiative, leadership, and responsibility. Work ethic matters.
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Small Business Grants
We fund marketing assets that help rural women-owned businesses compete and scale. Websites. Branding. Strategy. Advertising. We do not fund overhead. We fund visibility.
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Love Bomb Initiative
We provide acts of kindness and financial support to women in the trenches of cancer treatment and recovery to remind gritty, passionate women — wives, mothers, daughters, and friends — they are brave, strong, and so much more than their diagnosis.
When a storm arises - literally or figuratively - we have an opportunity to run, or lean into it.
Bison do what any of us hope we’d do it in that situation — they face the storm.
While the others — elk, deer, moose, et al. - run, bison turn into the storm. And in doing so, they’re in midst of the storm for less time than those who are running with it.
The Rural Gone Urban Foundation supports brave and strong women. Those who turn into their storms. Those who refuse to backdown from a challenge.
Meet Our Love Bomb Recipients
The Rural Gone Urban Foundation is a 501(c)(3) nonprofit founded in 2022 to support strong, determined rural women through scholarships, small business grants, and “love bomb” grants for those in the trenches of a cancer diagnosis.
When the good die young, we only share their highlight reel.
Good thing our founder, Brooke Clay Taylor, is only medium good.
After kicking cancer to the curb when her daughter was a newborn, Brooke Clay Taylor confronted an expiration date, yet again, two years later. Amid the chaos of a cancer diagnosis, and amidst grappling with becoming a cancer patient once more, her greatest concern centered on the lessons she might not be able to impart to her daughter.
Recognizing the importance of highlighting the full spectrum of life's seasons, especially the challenging ones, Brooke launched the Rural Gone Urban Foundation, which celebrates brave and strong rural women.
Today, Brooke serves as the Foundation’s president and acting executive director while also running a successful rural-based consulting agency, raising her family, and tackling active cancer treatment.
Since 2022, the foundation has:
Awarded scholarships to rural students who are investing in themselves through trade school or traditional university studies
Funded marketing assets for women-owned small businesses
Distributed direct financial support to women in cancer treatment
Hosted three major annual fundraisers to sustain long-term programming
Our annual reports are available for full financial transparency.