We’re not just building a foundation; we’re building a movement. A movement to empower women who are too often overlooked and undervalued. We’re here to create lasting change, breaking down barriers, and showing women that they are seen, they are heard, and they are worthy of all the success that’s out there waiting for them.

At the Rural Gone Urban Foundation, we’re here to do more than just write checks and hand out grants. We’re here to make sure rural women have everything they need to step into their power, change the narrative, and build a future that’s as strong and resilient as they are.

The Nuts and Bolts

  • We Invest in Brave and Strong Rural Women

    We don’t just believe in helping women; we believe in giving them the damn stage to shine. Whether it’s through small business grants, love bombs, or scholarships, we’ve got our hands deep in making sure women from rural communities get the support they need to blaze their own trails.

  • Founder’s Journey

    When you’re given an expiration date you have a unique opportunity to really think about your legacy. Brooke Clay Taylor — —a woman who knows how to turn tough times into fuel for something bigger — knew if she graduated to heaven too soon her legacy would be hoisted up on a pedestal and her then 2 year old daughter wouldn’t really know all the things she wished she could teach her herself. She took the opportunity by the balls and channeled her experiences into something that lifts up women who need it the most. Grit, resilience, and straight-up willpower—that’s the backbone of our foundation. And, it’s everything Brooke wishes for her girl, Elsie.

  • Symbolism

    Our logo, the bison, is a symbol of the kind of woman we support: resilient, strong, and always charging headfirst into life’s storms. Bison don’t just weather the storm; they thrive in it—and that’s exactly what we’re helping women do.

What We Do

  • Small Business Grants

    Starting a business from scratch takes guts—especially when you’re rooted in a rural community. We’re here for the women who want to stay in their hometowns, make an impact, and turn their business dreams into a reality. We provide financial support to help them kick-start their journey and pave the way for others.

  • Love Bombs

    You can’t really understand the weight of a Love Bomb unless you’ve walked through the hell of cancer treatment, had your world flipped upside down, or know what it’s like to lose someone too soon. We’re here for those women, offering them acts of kindness, love, and support as they navigate life’s toughest short straw—because nobody should go through that alone.

  • Scholarships

    You don’t need a 4.0 to be a world-changer. We support the dreamers, the doers, and the ‘C’ students who are trying to carve their own path—because success doesn’t come from grades; it comes from character, passion, and drive. If you’ve got heart and hustle, we’ve got your back.

Building a Solid Foundation

While it often feels like we’re operating from a first rodeo POV, we’re dedicated to leaning into transparency.