The Story Behind the Logo
At age seven, a year after her dad graduated to heaven after taking down colon cancer, Brooke Taylor’s grandmother painted this portrait of a white bison calf, Miracle.
A white, not albino, bison is incredibly rare. As in 1 in 6 billion rare. Miracle, who symbolizes rebirth, brought people from around the globe together.
Throughout every season of her life as a first generation college student, a small business owner, and cancer destroyer, Brooke took this painting literally with her.
In fact, it was the very inspiration for the Rural Gone Urban, LLC, and now The Rural Gone Urban Foundation, logo.
Even today, the newspaper clipping of Miracle who was born in Janesville, Wisconsin is taped to the back of the canvas.
“It’s back” are the words you don’t want to hear when you’ve already slayed the cancer beast once and your 2 year old hasn’t yet developed her front cortex, which means she won’t remember you.
But, they’re the words Brooke Taylor heard in 2022, and they’re the words that catapulted the Rural Gone Urban Foundation into existence.
Named after Brooke Taylor’s small business, Rural Gone Urban, with the sole mission of supporting brave and strong women, this foundation is the catalyst to which Brooke’s now 4 year old can’t outrun Brooke’s hope for her: to live a life of loving without an asterisk.
Our three programs of stupendous giving — love bombs for cancer slayers, no-gpa-required scholarships, and small business grants — are representative of Brooke’s three difficult seasons, which were filled with the most silver linings.
Today, Brooke is living in miracle times, which means her scans are no longer lighting up like a Christmas tree and she’s able to dedicate her most precious commodity - time - to this organization.
When a storm arises - literally or figuratively - we have an opportunity to lean into it, or run.
Bison do what any of us hope we’d do it in that situation — they face the storm.
While the others — elk, deer, moose, et al. - run, bison turn into the storm. And in doing so, they’re in midst of the storm for less time than those who are running with it.
The Rural Gone Urban Foundation supports brave and strong women. Those who turn into their storms. Those who refuse to backdown from a challenge.
Artist: Claudia Isley.
On August 20, 1994, a white buffalo calf called Miracle was born on a farm in Janesville, Wisconsin. She is believed to be the first white buffalo calf born since 1933. It is important to note that Miracle was a very rare white buffalo and not to be mistaken with an albino buffalo. To the American Indians, the birth of Miracle was the fulfillment of their legends, as if the Great Spirit wished to bring hope and peace to all nations and people. As of today, the last known white buffalo calf, Baby, was born July 4, 2012 in Avon, Minnesota, but sadly died two weeks later. Read more from NPS.gov.