Legitimize Your Pink Out Game
October is breast cancer awareness month a month full of awareness campaigns, fundraisers, and pink-out games.
Each year in the United States, about 240,000 women and about 2,100 in men hear, “I’m sorry, it’s breast cancer,” and about 42,000 women and 500 men in the U.S. will graduate to heaven from an incurable stage four diagnosis of this awful disease.
In support, student and professional athletes will take to their respective playing fields wearing shades of pink in support of their family members and community.
Up-level the Pink Out Game
Pinkwashing is when a company, brand, or team uses the color pink, or pink ribbon, for marketing purposes without meaningfully supporting breast cancer awareness or research.
To combat this, you can partner with a 501(c)3 non profit who positively impacts breast cancer research or individual patients.
Love Bombs
Founded by Brooke Taylor who was diagnosed with breast cancer the day she welcomed her only baby into the world and later upgraded to a stage 4 metastatic breast cancer diagnosis, The Rural Gone Urban Foundation’s Love Bombs program awards judgment-free grants to women in the ring with cancer who are focused on establishing a living legacy for their loved ones.
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Distribute at before and during your pink out game