Perkins Rodeo Pink Out Night Raises Funds for Rural Women In the Trenches with a Cancer Diagnosis

There’s something about a hometown crowd that hits different.

This past weekend, the Perkins Round-Up Club in Perkins, Okla. hosted Pink Out Night at the Perkins Rodeo and chose the Rural Gone Urban Foundation as the beneficiary of their pass-the-boot fundraiser. We’re proud to share that thanks to the generosity of the crowd, $1,500 was collected to support women in rural communities who are walking through a cancer diagnosis.

The Rural Gone Urban Foundation has deep roots in Perkins, Oklahoma—as the hometown to three board members.

The foundation is built on the belief that rural women deserve real support, not pity. That’s why we award judgment-free grants to women facing cancer. We call them love bombs. They’re not for gas cards or medical bills. They’re for making memories, carving out moments of peace, and creating a legacy while they’re still here to witness it.

Sometimes the most radical thing you can do for a woman facing cancer is give her permission to be selfish. We hope our recipients book the trip. Take the photo. Plan the party. Go all in on living.

We’re grateful to the Round-Up Club for choosing to support that mission. For seeing beyond the pink shirts and understanding the weight behind them. And we’re especially grateful to every person in the stands who dropped a few dollars in a boot and believed that small-town kindness can make a big-time difference.

From our founder to the families we serve: thank you, Perkins.