Heritage Tractor x Kelso & Co.
Annual Limited-Edition T-Shirt Fundraiser
Since 2022, Heritage Tractor, a John Deere dealership with multiple locations across Kansas, Missouri, Arkansas and Illinois and Kelso & Co., an Illinois-based, locally-owned, women-owned business, partnered to raise awareness and provide direct financial support to women battling cancer through the annual Breast Cancer Awareness Month T-shirt fundraiser. Each year, a unique, limited-edition shirt design is launched, with 100 percent of proceeds benefiting the Rural Gone Urban Foundation’s Love Bombs program—offering no-questions-asked grants to women navigating a breast cancer diagnosis.
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Why This Fundraiser Matters
Breast cancer remains one of the most prevalent and devastating diseases impacting women worldwide. This year:
287,850 new cases of breast cancer are expected to be diagnosed in women.
43,250 women are projected to lose their lives to metastatic breast cancer, an incurable form of the disease.
1 in 8 women will face a breast cancer diagnosis in their lifetime.
By leveraging the power of community and social media, this initiative has gained nationwide support from well-known digital creators, including Kylie Epperson, Beyer Eats and Drinks, Mary Pat Sass, FarmFitMomma, Farm with Zoe, The Farmer Grayce, Katie Dowson – Seed Life, This Farm Wife, Rural Gone Urban, and Ag With Emma.
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A Legacy of Impact
Each year, the fundraiser introduces a custom T-shirt design that embodies the strength and resilience of those affected by breast cancer. The support from donors and participants has generated significant contributions:
2024: "Shuck Cancer" – Raised $18,558.98 to support breast cancer patients through the Love Bombs program.
2023: "Grow Through What You Go Through" – Generated $11,512.37 in donations, directly benefiting women in treatment.
2022: "This is My Crop Top" – The inaugural design raised $25,921.67, launching the annual tradition of giving.
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Heritage Tractor & Kelso & Co.: A Commitment to Giving Back
As a leading provider of agriculture equipment and rural lifestyle solutions, Heritage Tractor has a deep connection to the communities it serves. Partnering with Kelso & Co., a creative studio specializing in custom apparel, has allowed this initiative to merge purpose-driven design with a meaningful cause, creating an impact far beyond the farm.
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2025: Kickin' Cancer's Grass
Lace up those white New Balance kicks. We have to kick cancer’s grass.
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2024: Shuck Cancer
Cancer can shuck right off. Heritage Tractor and Kelso and Co. raised $18,558.98!
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2023: Grow Through What You Go Through
One hundred percent of the proceeds were directed to the Rural Gone Urban Foundation to benefit women fighting breast cancer, which totaled $11,512.37
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2022: This is My Crop Top
The 2022 Crop Top Tee Design Raised $25,921.67 for the love bombs program.
Join Us in Making a Difference
Every purchase contributes directly to funding financial grants for women facing the challenges of breast cancer. By wearing one of these exclusive designs, supporters spread awareness, show solidarity, and help make a real difference.
Thank you to Kelso & Co. and Heritage Tractor for their unwavering commitment to supporting women in their breast cancer journey.
