Face The Storm
A Foundation for Brave, Gritty, and Hardworking Rural Women
Empowering Rural Women One Badass Move at a Time
Welcome to the Rural Gone Urban Foundation, where we break all the rules. Founded by a stage 4 cancer slayer who runs a full-time business, we know how to juggle, adapt, and keep kicking ass when life throws curveballs.
It’s simple: we’re here for rural women who’ve had to fight harder than most, and we’re not just giving them a handout—we’re giving them a damn spotlight.
Through love bombs, scholarships, and small business grants, we’re doing what others don’t: helping women get back on their feet, reignite their passions, and build legacies that will last longer than a bottle of ranch dressing at a family barbecue.
So if you’re a woman who’s been knocked down, underfunded, or told you can’t? Yes you can, and here’s a little money to prove it.
Ways to Show Up
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Wanderlust 2026
A night of live music, good food and real impact—supporting rural women through scholarships, small business grants and Love Bombs. Feb. 21, 2026 · Will Rogers Theatre, OKC.
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Kick Cancer’s Grass: Kelso & Co. + Heritage Tractor
Wear it, share it, and know your support creates space for memories, legacies, and moments where cancer isn’t in control.
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Pink Bales With a Purpose
This October, Standlee Premium Western Forage is rolling out pink Grab & Go® bales, with proceeds supporting the Rural Gone Urban Foundation’s Love Bombs program and women navigating cancer.
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Legitimize Your Pink Out Game
Turn your Pink Out into more than pink. Support the Rural Gone Urban Foundation’s Love Bombs program and provide judgment-free grants to women living with cancer.
Pillars of Stupendous Giving
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Scholarship Program
By awarding scholarships that focus on work ethic and passion rather than GPA, our scholarship program aims to uplift rural women who demonstrate resilience and determination.
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Small Business Grants
Our small business grants provide essential funding to rural entrepreneurs for marketing assets, such as website development and social media strategies, helping women-owned businesses stand out in a competitive marketplace.
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Love Bomb Initiative
The Love Bomb Initiative provides acts of kindness and support to women in the trenches of cancer treatment and recovery. By offering unexpected gifts we remind gritty, passionate women — wives, mothers, daughters, and friends — they are brave, strong, and so much more than their diagnosis.
You’ll Want to Read These
When a storm arises - literally or figuratively - we have an opportunity to run, or lean into it.
Bison do what any of us hope we’d do it in that situation — they face the storm.
While the others — elk, deer, moose, et al. - run, bison turn into the storm. And in doing so, they’re in midst of the storm for less time than those who are running with it.
The Rural Gone Urban Foundation supports brave and strong women. Those who turn into their storms. Those who refuse to backdown from a challenge.
Meet Our Love Bomb Recipients
The Rural Gone Urban Foundation
Founded by rural business owner, first-generation college alumna, and 2x breast cancer slayer, Brooke Clay Taylor, for strong, rural women doing brave things.
When the good die young, we only share their highlight reel.
Good thing our founder, Brooke Clay Taylor, is only medium good.
After kicking cancer to the curb when her daughter was a newborn, Brooke Clay Taylor confronted an expiration date, yet again, two years later. Amid the chaos of a cancer diagnosis, and amidst grappling with becoming a cancer patient once more, her greatest concern centered on the lessons she might not be able to impart to her daughter.
Recognizing the importance of highlighting the full spectrum of life's seasons, especially the challenging ones, Brooke launched the Rural Gone Urban Foundation, which celebrates brave and strong rural women.
Today, Brooke serves as the Foundation’s president and acting executive director while also running a successful rural-based consulting agency, raising her family, and tackling active cancer treatment.
