The Rural Gone Urban Foundation

Founded by rural business owner, first-generation college alumna, and 2x breast cancer slayer, Brooke Clay Taylor, for strong, rural women doing brave things.

  • Scholarship Program

    By awarding scholarships that focus on work ethic and passion rather than GPA, our scholarship program aims to uplift rural women who demonstrate resilience and determination.

  • Small Business Grants

    Our small business grants provide essential funding to rural entrepreneurs for marketing assets, such as website development and social media strategies, helping women-owned businesses stand out in a competitive marketplace.

  • Love Bomb Initiative

    The Love Bomb Initiative provides acts of kindness and support to women in the trenches of cancer treatment and recovery. By offering unexpected gifts we remind gritty, passionate women — wives, mothers, daughters, and friends — they are brave, strong, and so much more than their diagnosis.

When a storm arises - literally or figuratively - we have an opportunity to run, or lean into it.

Bison do what any of us hope we’d do it in that situation — they face the storm.

While the others — elk, deer, moose, et al. - run, bison turn into the storm. And in doing so, they’re in midst of the storm for less time than those who are running with it.

The Rural Gone Urban Foundation supports brave and strong women. Those who turn into their storms. Those who refuse to backdown from a challenge.

When the good die young, we only share their highlight reel.

Good thing our founder, Brooke Clay Taylor, is only medium good.

After kicking cancer to the curb when her daughter was a newborn, Brooke Clay Taylor confronted an expiration date, yet again, two years later. Amid the chaos of a cancer diagnosis, and amidst grappling with becoming a cancer patient once more, her greatest concern centered on the lessons she might not be able to impart to her daughter.

Recognizing the importance of highlighting the full spectrum of life's seasons, especially the challenging ones, Brooke launched the Rural Gone Urban Foundation, which celebrates brave and strong rural women.

Today, Brooke serves as the Foundation’s president and acting executive director while also running a successful rural-based consulting agency, raising her family, and tackling active cancer treatment.

The Annual Reports

We believe in insane transparency. Learn what we’re up to and how we’re supporting brave and strong women.