Blooming Dreams: How a Rural Small Business Grant is Helping Katelyn King’s Flower Shop Flourish

Small Business GrantsNews
Written By Brooke Taylor, Board Chair

At the Rural Gone Urban Foundation, we believe every small business has a story worth telling and a dream worth pursuing. Our grants are designed to support women small business owners with slim margins and big aspirations.

Today, we’re excited to share the inspiring journey of Katelyn King, a grant recipient who is blossoming with the help of our foundation.

Katelyn, a devoted mother and loving wife, has created a flower shop that stands out for its unique charm and personal touch. Nestled beside her home, her shop allows her the flexibility to craft stunning floral arrangements while managing her family and household duties. With a commitment to integrity, quality, and personalized service, Katelyn’s business is more than just a shop—it's a manifestation of her creativity and dedication, turning each bouquet into a heartfelt story.

When Katelyn received a grant from the Rural Gone Urban Foundation, she used it to partner with Kate and Co Creative, a women-owned creative boutique. This collaboration was pivotal in elevating her business. The grant funded the development of a new brand logo, a brand-new website from scratch, a thorough social media audit, a complete revamp of her social media strategy, and all copywriting for both her website and social media content.

Beyond the creative enhancements, Katelyn also benefited from personalized coaching calls with the Rural Gone Urban Foundation’s small business grant committee. This committee, composed of rural-based women-owned small business owners, provided invaluable guidance and support tailored to Katelyn’s needs.

Just Because Flower Website designed by Kate and Co. Creative, LLC

Katelyn’s journey is a testament to the power of community support and the impact of dedicated mentorship. Her flower shop is now blooming with new energy, reflecting her passion and hard work. Each petal of her arrangements tells a story of love and dedication, enriched by the resources and support provided through our grant.

At the Rural Gone Urban Foundation, we are honored to support entrepreneurs like Katelyn who turn their dreams into reality. Stay tuned for more stories of how our grants are making a difference in the lives of inspiring women across the country.

About Small Business Grants

The Rural Gone Urban Foundation's small business grants are designed to empower women entrepreneurs with ambitious dreams but slim margins. These grants provide essential funding for marketing assets that are crucial for standing out in a competitive market, including website development, social media strategy, and advertising plans. By supporting women-owned businesses with these vital resources, the foundation helps turn small dreams into thriving realities, ensuring that every woman with a vision has the opportunity to succeed and make her mark.

Brooke Taylor, Board Chair
BROOKE CLAY TAYLOR FOUNDED THE RURAL GONE URBAN FOUNDATION TO SUPPORT STRONG WOMEN DOING BRAVE THINGS.

A toddler mom and ranch girl at heart, Brooke has lived a life punctuated by hard things.

At 6 years old, she lost her dad to colon cancer. 

Before starting junior high, she traded her close-knit Indiana farming community for an Oklahoma cattle ranch.

As a senior in high school, her guidance counselor assessed her as “not college material,” recommending she was better suited for job training than degree-seeking.

She bet the house on love — and lost. 

After a decade of building a career working for internationally recognized agriculture brands, she moved into her family’s horse barn to start over, launching a business with a single client and a prayer.

And in 2019, on the same day she gave birth to her daughter, she was diagnosed with triple-negative breast cancer, the worst, most aggressive form of the disease. Despite a complete pathological response to chemo and being declared cancer-free, in 2022, it returned for an act two. 

But Brooke has faced exactly none of these roadblocks alone. Since she was small, her family, friends, and community have given Brooke the boosts she needed to rise to every challenge.

“Maybe the bravest thing,” Brooke says, “is admitting that while you could do it all by yourself, it’s okay to call on the people in your corner.”

In the wake of her second cancer diagnosis, Brooke launched The Rural Gone Urban Foundation to support brave, strong women who need people in their corner. The B and C students seeking scholarships. The small-town moms whose businesses only exist as ideas. And especially the women in the ring with cancer. 

Learn more about our mission and donate.

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